Bereaved Together Strategic Communication Plan
This project was done as one of the final projects to complete my Strategic Communication: Social Media Management degree. The goal was to create a strategic communication plan for a non-profit organization by analyzing their current state and tactics, followed by creating a plan for improvement. Through recognizing the main problems within Bereaved Together, analyzing the target audience, and creating a budget, I was able to create a strategic communication plan for the organization moving forward. Below are the pieces of the plan that are available for download, along with the final pitch video.
5th Street Grind Brand Script
This project was focused on working with a team to create a brand script for a local business, 5th Street Grind in Lynchburg, VA. Over the course of about 10 weeks, our team created a logo, the ideal target audience, brand positioning, brand archetype, and implementations for the brand. Additionally, we created a commercial and website for the brand as well. After all of our research and creating, we created a final brand guide pitch for 5th Street Grind. The brand guide can be downloaded below and the commercial can be watched below as well.
5th Street Grind Created Website
“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.”
Jim Rohn