The objective of this project was to rebrand The Ploughcroft Tea Room by choosing new brand colors and fonts, in addition to creating a new logo. The second part of this project consisted of creating a campaign of three deliverables to help Ploughcroft celebrate 20 years of business with the local community with an event and point-of-purchase items. My partners and I chose to give Ploughcroft a modern, vintage look with light, fresh new colors. The deliverables we chose consisted of a Mother’s Day Tea event, a cookbook, and a new teabag design available for purchase.
For more information on the process of this project, read our case study document.
